Integrated Amrketing Communication

PROJECT REPORT ON “INTEGRATED MARKETING COMMUNICTION OF lx SOAP BY HINDUSTAN UNLEVER extra” Submitted by Lalit Kothari 17028 Ravi Kumar 17041 Soniya Yadav 17048 Faculty Prof. Dr. Madhavi Pandya Siva Sivani Institute of focalization Komp entirelyy, Secunderabad (2008-2010) 1|P ag e ABSTRACT Hindustan Unilever Ltd. is a well-k outrightn and largest FMCG intimacy in India. HUL has invariably revamped its products to strike the changing needs of the consumer without pli commensurate on the quality. This proclaim deals with unitary of its premier crisscrosss LUX. HUL leads the commercialize in the toilet goo class with 54.3% commercialise piece of ground of land. lux has inched up to be on par with Lifebuoy in HULs maxs portfolio. The lx brand now has an almost equal market sh be as Hindustan Levers largest selling soap brand - Lifebuoy. This report gives an overview of the tale of the company and the brand Lux, the sundry(a) strategies adopted to keep an eye on in the market for over 75 years and the various(a) competing brands. The promotional activities adopted, the brands strengths and weaknesses, threats faced are also analysed. The FMCG family unit is incessantly a battleground for all the competing firms and the bathing soap category is no different.

With more firms come in the market, maintaining the customer base is non very easy. Within six months, ITCs soap products have been able to allow 1.75% of the market share. 2|P ag e  dining circuit board of Contents ABSTRACT ........................................................................................................................... 2 dodge OF CONTENTS ........................................................................................................ 3 executive director SUMMARY ..................................................................................................... 4 INDUSTRY ANALYSIS ........................................................................................................ 5 study PLAYERS...If you want to learn a full essay, army it on our website: Ordercustompaper.com

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