Marketing: Is It Always Ethical

Marketing: Is it Always Ethical? Paulette LeFleur OMM640 Dr. Audra Gardner 10/09/2011 Marketing is the activity, teach of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have appreciate for customers, clients, partners, and society at large (Definitions of Marketing, 2011).There was a time when marketing kept us informed close to what the latest products were and what they could do for us. Catchy jingles and cute advertisement got our bearing and we decided if we wanted the product. Now we are constantly overwhelmed with what is the best, what faecal matter make us more appealing to the opposite ride and our children are used as pawns to convince parents to buy. The chance upon of the lame is marketing and retaining a growing base of well-off customers, further is it always ethical? deterrent examples are a hookup of principles of right conduct that shape the decisions people or organizations make. Practicin g honourableity in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to market decision making, behavior, and practice in the organization ( ethics in Marketing, 2011).Customers expect valuate for their money especially in todays economy.

Marketers often will prey on the venerable convincing them that they will get more value from a product or service than they actually receive. single of the ethical concerns of marketing and advertising are honesty in advertising. Misrepresenting products and services is unethical no matter what the market whether it be rich or poor consumers or dev eloping markets. publicise products to th! ose who are less educated and lace experience in evaluating advertising claims can be viewed as unethical. The market physical structure primarily is to be at the service of people; this strongly suggests that persons, especially the consumers in a marketing transaction, should never be viewed as merely a means to a remunerative end (Laczniak & Murphy). Marketers have a duty to notoriety the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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