Electrolux Case Study

Chapter 1 , lntroducing Strategy 3T t{ilfiiFir.f ,iii:{4R!r. il^miiti-ri;s.r/.iitl,ir.,1, 4.lrri rti\-q{ ii?4, 4g2lil$q\w.-,&.e r{:rfd,rr*suun*u,*** i;:fts prodrias include cookers, vacuum cleaners, . -- -r,, lpashing machines, fridges, lawn mowers, chain saws .:ilnd also tools for the construction and treasure indus_ ffes. It busy everyplace 80,000 people in more than ffi00 countries. Its yearbook gross revenue in 2002 were 133bn ,gwedish lftona (about €15bn) and profits about t$.Sbn Krona (* €600m). The follow,s irnpressive crop and development started under the .Jeadership of Alex Wenner-Gren in lg}Os,Sweden. ,The ahead of time $owth was built about an expertise in industrial intent creating the leading products in .refrigeration and vacuum cleanup spot. By the mid_ 1930s the company had also conventional production outside Sweden in Germany, UK, France, ground forces and ::1, the mid-2000s Sweden,s Electrolux was the hiorlds largest producer of domestic help and professional t::gppliances fpr the kitchen, cleaning and outdoor use. o iT d o ! L l domestic applianqss anj Aefiohn eryanded its range into washing machines and dishwashers.

In 1967 Hans Werth€n took over as president and embarked on a series of acquisitions that restructured the persistence in Europe: 59 acquisitions were made in the seventies alone followed by maior acquisitions of Zanussi (71n, $talD, White Consolidated products (USA) and the h[ Ganges screen out (industrial products) in the 19g0s. i As a result by 1990 75 per penny of Electrolux,s gross revenue wer e outside Sweden and this change magnitude ! in the 1990s as LeifJohansson expanded into Eastern Europe, Asia and southwestern America. He also disposed of many of the unre recentlyd industrial activities. A mafor restructur_ :, tor theal late *199Os created g5 shape of the group lng I 2000s with about theper cent of sales in consumer durables and 15 per cent in relate prod_ ucts for professional users (such as refrigeration and laundry equipment). Sych a...If you inadequacy to go far a full essay, order it on our website: OrderCustomPaper.com

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