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Executive Summary The attend Consumer purchase behavior spell obtain, was carried away at BIG BAZAAR. The project was well-nigh examine the consumer buying behavior. The study was in the main carried out by bill and by interview of the clients. A aggroup member also adopted the role of a gross revenue person for this resolve and was in the retention for a metre period of 5 twenty-four hourss. The research carried out in this project is descriptive in nature. The majority of the study was focused virtuallywhat the customers who visited the foot snap section of the store. An interview was carried out to a sample of 20 people and questions were asked to these respondents to gauge their attitude towards the offers that the store provides. This project helped in understanding what exactly a customer looks in beforehand making the purchase decision. It gave an idea approximately the essential factors that be required now a day for a sell joint to attract customers in this warlike world. After the through with(predicate) analysis of the available data it has been tack to worryher out that since income of respective(prenominal) is increasing and more and more people use up genius stop shopping centre and also the get proponent of the people has really gone up and and so the appetency buying of the commodities is on a great outgrowth mainly due to pricing strategies of retail players.

One of the major recommendations also is to cash in on this impulse buying purchase behaviour of the customers. PUC Department (Plastic Utensils an d Crockery) The crockery department consi! sts of dinner sets wish-wash sets Plates ( melanin and ceramic) Tea sets Coffee sets Painted coffee mugs Spoons new(prenominal) crockery items The different brand available was La Opala, Trio, Elite, Bombay dinner party set, Amar dinner set. All the brands had discount. In addition to discounts with some of the products (Trio, Amar) they had provided free gifts also. hoi polloi had tendency to buy the discount product...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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