Mkt 544: Week 1 Individual Assignment - Building a Brand

MKT 544: Week 1 Individual Assignment - build A Brand [] MKT/544 November 26, 2012 MKT 544: Week 1 Individual Assignment: Building a Brand Google is a company that I am very soundly-known(prenominal) with and the punctuate is built on word of intercommunicate publicize and pass water recognition. John Battelle (2012) suggests that Google will make a unified decision to become seen as a software product stigmatize rather than as just a count engine. When consumers cerebrate of Google they do non envision software note, consumers think of a resource to search and find things. The acquisition of YouTube increases the search latent difference of Google. In fix up to examine Googles labor in injury building we must define what a deformity is. Duncan (2004) suggests that a smirch is a perception resulting from experiences with, and randomness about, a company or a line of products. The worry with Google is that is does not properly clear ly identify its brand. John Battelle (2012) suggests that Google, one time the pencil of the Internet, has become a newer, more open reading of Microsoft, and it has to prevail as much both to itself as well as to its public, or it will start to lose credibility with all in all its constituents.

Google wants to establish itself as a media giant yet intimately of products that are branded with the Google name are software driven. Furthermore, Google does not participate in a campaign that enhances the brand. eBay, Amazon, Apple and even off Bing utilize brand announce to reach out to a specific sharpen audie nce. John Battelle (2012) serve uped a ques! tion from a report on brand advertising by suggesting that Google doesnt need to do brand advertising, because Googles service *is* the brand builder. But today, my answer is quite different: Google isnt doing brand advertising because Google doesnt know what its brand means (Battelle, 2012). In other wrangling it is hard to promote brand advertising if you cannot identify what the brand means to your company. Danny...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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