Script For Presentation

Script for presentation Introduce yourself and say what you atomic number 18 passage to talk about How long the presentation exit last and when questions bum be asked Why this intersection point? The unused return I keep back designed for Catbird is called Caramel Bites. The reason have decided to frame this harvest-feast is because The results to my questionnaire showed that approximately pot prefer Caramel as their hot chocolate filling which means that they be most likely going to obtain the product.They also favorite(a) milk chocolate over white or dark which is why the product is milk chocolate, this way the product is most likely going to make more sales if t is up to the clients liking. Most people preferred not to have more than angiotensin converting enzyme filling. They preferred just caramel Packaging Bite size, in a packet- people preferred them in a packet because they can be eaten bit by bit and last longer.Branding- It will be brand by Catbird as a con fectionery snack Competitors Competitors are Galaxy and Mars. The reason for this is Galaxy have their product Minstrels and Mars and Maltese They are alike(p) because they are both bite sized and in a small packet The product itself is different because they are a bite sized caramel snack which no other product has. Pricing app a packet Reasons for this price because.. Competitive price with similar products. E. G.Maltese Special offers- 2 for a pound which would introduce customers to the product yard of primary and secondary interrogation primary- Questionnaires, asking people what they prefer Secondary- hoard data from the internet to see where the product fits in with its competitors in foothold of Price and Brand. How does the price link to the target commercialize? Target market place is used to paying this price- it is the expected price place Where will the product be available? College shops and local anesthetic instals, because according to my questionnaire..Most p eople purchase their chocolates from their local warehousings and shops inside college Primary research- Used when collected the information from my questionnaire. Secondary research- red ink on the internet and finding out where my target audience purchases their chocolates from. scattering channel The distribution channel used will be marketing through retailers. (Producer- Retailer- Consumer) Where will the product be located? Front of the store It is more convenient for new products to be at the front of the store Helps to promote it and they are more likely to catch the customers eye. How it fits the target market?Product is being sold where the target market shops for their chocolates. Promotion Where the product is promoted? Television, Magazines, Radio, Social Network. What sales promotions? Guy 1 get 1 liberate (BEFOG), Multi bargain for (3 for a pound). Primary research showed that the target audience will buy products from app-E, so if it was on promotion they would go for the offer. Secondary research is shown in other stores when promotional offers are on, therefore the consumer will buy them. How does it fit with target market? If a product is on promotion, e. G. Multi buy, the customer will go for the promotion because it is cheaper.Advertising the product Will be denote on TV, Magazines, Social Network, Billboards, Transport (Buses) etc. Another form of publicise is word of mouth. When will you advertise? Drive times- morning (when people are driving to work, school etc) Evening- coming home from work. During popular n. show breaks. closedown Product- Caramel Bites in a packet because most people preferred caramel filling and chocolates in packets. Price- app because it makes it competitive with other products that are already on the market. Place- Local store and college shops because this is where the target audience purchases their housecoats.Promotion- Buy 1 get 1 free and multi buys to increase interest in the new product. Why wi ll it succeed? The product has been priced competitively Marketed/promoted properly to the slump audience Sold in the most profitable places (local stores and college shops) It tastes good, so people will spread it from word of mouth. How would you grow the products market share? lead the target audience (make it appropriate for other consumers). Such as- expanding the packaging (treat come out size and fun size) Thats the end of my presentation, thank you for listening. If there are each questions please feel free to ask.