Marketing Assignment Example | Topics and Well Written Essays - 250 words - 21

Marketing - Assignment Example Mr. Khan a banker as well as an expert swimmer was a participant of this fateful underwater reality challenge which was co created by the two multinational giants, Unilever and mindshare, who are still unable to account for the tragic accident that took place. During the execution of the same stunt, Mr. Khan apparently lost control, he tossed, turned and struggled but could never recover and eventually drowned while performing this challenge for the program. Daunted and terrified co-contestants and crew hurried and tried to save but could not find him in the murky, misty waters of the lake. It is believed, that the personal security precautions were inadequate at the time of shooting the stunt, while participants also seem to lack training or briefing for the very harsh fateful reality show. Besides the inadequate security measures, the underlying question of corporate social responsibility of the two multinational giants, in the making of this reality show still remains unanswered. And it seems there was no document regarding the planning and preparation of the show. Moreover, Unilever, being the fastest growing FMCG in the world, had control over the media, and swept away any news regarding the dreadful event. The traditional media was put on silence and was forbidden to utter any word related to Mr. khan’s tragic death. This avoidance of media, has called into question the social, ethical, as well as the moral responsibilities of the